the value of tv news

Canadians trust, watch, and value TV news—and so should advertisers

A healthy democracy requires trusted journalism—reporting that’s well-researched, fair, and widely available. Canadian broadcasters recognize this responsibility and take pride in delivering high-quality news across television, radio, and digital platforms that millions rely on every day.

It’s critical work: A recent thinktv / YouGov survey revealed that 95% of Canadians say that access to Canadian news and journalism is important.

At the same time, concern about fake news is growing: 90% of Canadians are “very” or  “somewhat” concerned about fake news, marking a significant increase of over 10 percentage points since March 2023.

The good news? Canadians trust TV news programming—which helps explain why we watch so much of it. News programming makes up 22% of time spent watching TV, 93% of it live.

TV news is not just widely watched and trusted by viewers, it is a great investment for advertisers. Canadians rank ads shown during news programs as the most trustworthy, memorable, and attention-grabbing compared to other TV genres.

Supporting Canadian news is not just good for the country, it’s good for business.

download the value of tv news   download news trust and advertising YouGov survey