the value of tv news
Canadians trust, watch, and value TV news
We are fortunate to have a fair and rigorous news industry in Canada, from newspapers and radio stations to local and national TV networks. Canadians agree: 95% of Canadians say that access to Canadian news and journalism is important.
But at the same time, concern about fake news is growing: 79% of Canadians are “very” or “somewhat” concerned about fake news, and that concern is on the rise, with 50% stating they’re more concerned than they were three years ago. Interestingly, the numbers vary little by age.
The good news? Canadians trust TV news programming – which helps explain why we watch so much of it. News programming makes up 20% of the time spent watching TV, and 94% of that viewing is live.
The good news for advertisers? TV news is a proven vehicle for effective advertising. Supporting Canadian news is not just good for the country, it’s good for business.
Download the report to find out more.