newsletter: the value of tv news
May 2, 2023
We are fortunate to have a fair and rigorous news industry in Canada, from local newspapers and radio stations to national TV networks – Canadians reporting on the issues that matter to Canadians, every day of the year. Canadians agree: According to a recent YouGov survey commissioned by thinktv, 95% of Canadians say that access to Canadian news and journalism is important.
But at the same time, concern about fake news is growing: 79% of Canadians are “very” or “somewhat” concerned about fake news, and that concern is on the rise, with 50% stating they’re more concerned than they were three years ago. Interestingly, the numbers vary little by age.
The good news? Canadians trust TV news programming – which helps explain why we watch so much of it. News programming makes up 20% of the time spent watching TV, and 94% of that viewing is live.
Canadians agree: According to a recent YouGov survey commissioned by thinktv, 95% of Canadians say that access to Canadian news and journalism is important.