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newsletter sign-upDr. Grace Kite will unveil the results of a brand new econometric study of 10 Canadian brands that tracks the effect of TV on website visits, the types of online journeys TV initiates, and the role of TV in improving SEM outcomes.
The Future of TV Advertising Canada is back – IRL – and we’re looking forward to another series of interesting
Join us July 20 as Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.
The need to keep Canadians informed — and to fight misinformation. Highlights of the Canadian Media Manifesto Leadership Summit 2022.
In a special presentation for ACA members, Dr. Rachel Kennedy, Associate Director and Dr. Zac Anesbury, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, shared an overview of the key principles outlined in How Brands Grow, the “manifesto for evidence-based marketing.”
