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The need to keep Canadians informed — and to fight misinformation. Highlights of the Canadian Media Manifesto Leadership Summit 2022.
past events
laws of growth
In a special presentation for ACA members, Dr. Rachel Kennedy, Associate Director and Dr. Zac Anesbury, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, shared an overview of the key principles outlined in How Brands Grow, the “manifesto for evidence-based marketing.”
the playbook for effective advertising
How do marketers create advertising with wit, charm and vitality in a world that’s turning inward? In his latest
making media work for brand growth
“Making Media Work for Brand Growth” brings together key media findings from the Ehrenberg-Bass Institute’s research program and was designed
responsible advertising for igaming
Join us for a webinar with experts from the Canadian Gaming Association, The Alcohol and Gaming Commission of Ontario and iGaming Ontario. This virtual session with IAB Canada is aimed to educate and help the advertising industry make informed decisions as we begin to work with iGaming operators.