past events

  The Future of TV Advertising Canada is back – IRL – and we’re looking forward to another series of interesting

Join us July 20 as Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.

The need to keep Canadians informed — and to fight misinformation. Highlights of the Canadian Media Manifesto Leadership Summit 2022.

In a special presentation for ACA members, Dr. Rachel Kennedy, Associate Director and Dr. Zac Anesbury, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, shared an overview of the key principles outlined in How Brands Grow, the “manifesto for evidence-based marketing.”

For an overview of this extensive research – and for a sneak peak of the work Grace is doing in Canada – register for the webinar today.