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past events

TV advertising is constantly evolving; stay connected through our newsletter and events.

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past events

media effectiveness in Canada

Dr. Grace Kite will unveil the results of a brand new econometric study of 10 Canadian brands that tracks the effect of TV on website visits, the types of online journeys TV initiates, and the role of TV in improving SEM outcomes.

past events

the future of tv advertising Canada 2022

  The Future of TV Advertising Canada is back – IRL – and we’re looking forward to another series of interesting

past events

innate intelligence

Join us July 20 as Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.

past events

all the news that’s fit for advertising

The need to keep Canadians informed — and to fight misinformation. Highlights of the Canadian Media Manifesto Leadership Summit 2022.

past events

laws of growth

In a special presentation for ACA members, Dr. Rachel Kennedy, Associate Director and Dr. Zac Anesbury, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, shared an overview of the key principles outlined in How Brands Grow, the “manifesto for evidence-based marketing.”

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