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thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, as he launches his compelling new book, The Illusion of Choice (out March 28, 2023).
Dr. Grace Kite will unveil the results of a brand new econometric study of 10 Canadian brands that tracks the effect of TV on website visits, the types of online journeys TV initiates, and the role of TV in improving SEM outcomes.
The Future of TV Advertising Canada is back – IRL – and we’re looking forward to another series of interesting
Join us July 20 as Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.
The need to keep Canadians informed — and to fight misinformation. Highlights of the Canadian Media Manifesto Leadership Summit 2022.