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newsletter sign-upThe fourth edition of the thinktv / Ipsos Ad Nation research is now available. This study highlights the ongoing gap between how Canadians use and perceive media and how ad industry professionals do. Download the report to discover more about Canadians’ media usage and advertising perceptions, including where we — the ad industry — get it wrong.
Total TV is winning and streaming is part of the reason why;
The latest national VAM data from Numeris (Spring 2026) confirms what many marketers might not expect: Total TV (linear TV plus broadcaster streaming) remains the dominant video platform for Canadians by a wide margin.
Recent Media Radar data reveals which categories grew their TV investment in 2025 and what it signals about where trust, attention, and share of voice are headed.
Whether you are considering TV for the first time or looking to strengthen an existing strategy, our research can help inform your approach. Check out our collection of updated evergreen reports with Fall 2025 data.
Thank you to everyone who joined us live for our Media, Marketing & Effectiveness event! The recordings and presentations are now available.
