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TV advertising is constantly evolving; stay connected through our newsletter and events.

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newsletter: recordings from media, marketing & effectiveness now available

Thank you to everyone for making our Media, Marketing & Effectiveness event a sold-out success! If you could not make it or want to revisit a session, the recordings are now available.

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newsletter: total tv & streaming viewership: spring 2025

Get the full picture of who is watching what: Download the latest Total TV & Streaming Viewership reports, available for Ontario and Quebec Franco.

newsletters

newsletter: new to tv advertisers | report

Despite changes in Canada’s evolving media landscape, TV remains the most effective advertising medium available to brands, which is why it continues to attract new advertisers looking to grow their businesses.

newsletters

newsletter: prime time: the value & buying power of older adults | report

The hype about Millennials and Gen Z continues, but the reality is that they don’t come close to the buying power — and opportunity — of older adults.

newsletters

newsletter: advertising in uncertain times | a resource guide

The ongoing threat of US tariffs and the resulting financial uncertainty are putting pressure on businesses worldwide. To help marketers navigate these challenging times, we have pulled together a collection of insights from industry-leading experts.

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