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Join us November 9th when Matt Devlin, Managing Director, Marketing Science, PHD, presents Shift | A Marketing Rethink, based on the new PHD book of the same name.

Peter Field & Rob Brittain presented “The alchemy of effectiveness: A focus on Canada,” an in-depth analysis of campaign tactics & business results using Canadian case studies. Check out the presentation now.

Using findings from the recent WARC study ‘Rethinking Brand for the Rise of Digital Commerce,’ James Hurman’s presentation will examine the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.

The CMDC have launched the Canadian Media Manifesto, an initiative that highlights the importance of local news and asks Canadian advertisers and agencies to support Canadian media.

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