newsletters

It’s the most wonderful time of the year – time for our annual celebration of the best holiday TV ads from Canada and around the world!

Want to know who is winning “the streaming wars”, what the reach is for the individual services, and – most importantly – how they compare to Total TV (linear TV + BVOD)?

There\’s been a lot of talk in the industry recently about the value of attention in advertising, and this World TV Day we’d like to celebrate TV’s position as the top attention-getting medium.

On November 2 we launched two new Canadian research studies: A TV Playbook for Online Brands in Canada and Metrics That Matter: A Canadian Brand Lift Study.

Check out the “Marketing in a Recession” hub for expert advice.