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Karen Nelson-Field’s research confirms again the superior attention TV and BVOD garner compared to other media: TV generates a high level of “active attention”, a low level of “non attention” and holds attention much better than YouTube.
Concern about fake news may be on the rise, but Canadians trust TV news programming – which helps explain why we watch so much of it. Find out more in this report.
We watched a lot of video this winter – time spent with video was up across the board compared to the Fall – but the highest growth was seen in Total TV.
Find out what Peter Field has to say about what drives profitability, how media choices impact business effects, and why he’s concerned about the extreme focus on the short term in this market.
The Illusion of Choice identifies the 16 ½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.