TV advertising is constantly evolving; stay connected through our newsletter and events.
newsletter sign-upMark Ritson won rave reviews for his insightful and highly entertaining presentation at our Media, Marketing & Effectiveness event – if you missed it, you’ll definitely want to check it out.
There has been lots to watch this Fall, new shows, seasons, and sports that all contributed to TV’s lead position in video time spent – in both Ontario and Quebec, and across all demos.
World Television Day is a day to celebrate the medium that brings quality news and premium entertainment to our homes – and our devices – every day.
These are challenging times for marketers. The good news is there are several steps you can take to maximize your marketing budget. Les Binet’s presentation discusses the five key factors to consider in order to optimize returns from your advertising investment.
In one of the featured presentations at our Media, Marketing & Effectiveness event this year, Simon Tunstill of Thinkbox presented the findings of a new UK study that examines the realm of TV advertising creative and its profound impact on memory using cutting-edge neuroscience.
