TV advertising is constantly evolving; stay connected through our newsletter and events.
newsletter sign-upTotal TV is winning and streaming is part of the reason why;
The latest national VAM data from Numeris (Spring 2026) confirms what many marketers might not expect: Total TV (linear TV plus broadcaster streaming) remains the dominant video platform for Canadians by a wide margin.
Recent Media Radar data reveals which categories grew their TV investment in 2025 and what it signals about where trust, attention, and share of voice are headed.
New research from Environics Analytics provides compelling evidence that TV advertising drives measurable business results.
Thank you to everyone who joined us live for our Media, Marketing & Effectiveness event! The recordings and presentations are now available.
Whether you are considering TV for the first time or looking to strengthen an existing strategy, our research can help inform your approach. Check out our collection of updated evergreen reports with Fall 2025 data.
