creative drivers of effectiveness
creative drivers of effectiveness
Simon Tunstill of Thinkbox shares the findings of a new UK study that examines the realm of TV advertising creative and its profound impact on memory, all through the perspective of cutting-edge neuroscience. With creativity being the most potent driver of advertising effectiveness under a marketer’s control, this research is designed to provide recommendations on how to maximize the opportunity to produce impactful, memorable, and effective advertising.
related research
emotion: the most rational thing a brand can use |
unlocking profitable growth through creative |
the creative effectiveness ladder |
speaker
SIMON TUNSTILL
communications director, Thinkbox
Simon Tunstill is the Communications Director of Thinkbox, the marketing body for commercial TV in the UK. He does what you’d expect a communications director to do, perhaps even more. He’s been at Thinkbox for 16 years and was part of the team that launched the organisation back in 2006. During that time he’s helped Thinkbox establish itself as an influential voice in advertising, winning numerous awards for its work along the way. He sits on the committees of the Global TV Group and the UK’s Parliamentary Debating Group, and stands if someone needs a seat more than him. In his spare time he tries not to play FIFA, does play with his daughter, and enjoys cooking. His sausage ragù has been described as “pretty good“ and his roast chicken as “getting there”.