emotion: the most rational thing a brand can use
In this presentation System1’s Jon Evans argues that Emotion is the most rational thing a brand can use. Why? Because We think less than we think we think. And the more you feel, the more you buy. Emotion in advertising can not only change consumer behaviour, it can deliver long term growth, and System1’s ad testing software uncovers what ads aren’t working – and what you can do to improve ad effectiveness.
chief marketing officer, System1 Group
An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.
Previous experience includes a short stint as CMO for Brewdog, Marketing Director at LRS leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.