newsletter: total tv & streaming viewership: spring 2024

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July 15, 2024

Spring brought April showers, May flowers, and a continued Total TV dominance in reach and time spent.

Key highlights from the report:

  • Total TV delivers a 66% share of video (A18+) in Ontario, compared to 12% for YouTube, 6% for TikTok, and 6% each for Netflix and Prime Video.
  • Total TV delivers a 45% share of video for Adults 25-54 in Ontario, compared to 18% for YouTube, 10% for TikTok, 10% for Netflix and 9% for Prime Video.
  • Total TV’s reach exceeds all other platforms, in every demo. For Adults 18+, TV’s weekly reach is 83.4% compared to 55.5% for YouTube; for Adults 25-54, those numbers are 77.6% for TV and 62.8% for YouTube.

For more details on who’s watching what, download both the Ontario and Quebec versions of the Spring TV & Streaming Viewership report.

download total tv & streaming viewership