lessons in marketing strategy: a discussion with eat your beets authors

past events

lessons in marketing strategy: a discussion with eat your beets authors

Join us on November 14 for a lively discussion with four of the authors from Eat Your Beets. The book, an APG Canada initiative, is a collection of essays by Canada’s leading thinkers in brand, media, and strategy.

Panelists include:

  • How to Make an Impact with a Full Punch, Jack Dayan, Founding Partner & CSO, Full Punch
  • How to Build Fame & Flow: Why the Relationship between Brand and Performance Shouldn’t be Toxic, Sammy Rifai, CSO, Initiative
  • Data vs Everyone: How to Target Both for Brand Growth, Stephanie Freeman, former Group Strategy Director, Initiative
  • How to Decode Canadian Media Consumption Myths, Catherine MacLeod, President & CEO, thinktv

We hope you’ll join us for what will no doubt be a series of insightful presentations. If you’re interested in buying the book, you can do so through the APG Canada website.

 

WEBINAR
November 14 – 1:00-1:45 pm ET