media, marketing & effectiveness 2025
media, marketing & effectiveness 2025
thinktv is thrilled to announce the return of our marquee Media, Marketing & Effectiveness event.
This year’s lineup features some genuinely brilliant minds, including effectiveness guru Peter Field, attention expert Karen Nelson-Field, and respected media and tech analyst Ian Whittaker.
AGENDA HIGHLIGHTS
The Eye-watering Cost of Dull Media
What’s the real cost of dull in media? When even great creative can’t beat the limits of a low-attention format, what are the fundamental shifts we all need to make in the way we think about media?
In this must-see session, effectiveness guru Peter Field and attention expert Karen Nelson-Field share the latest findings from the groundbreaking Extraordinary Cost of Dull research project. They’ll outline the financial impact of unseen media, and the steps we can take to improve attention and advertising effectiveness.
Marketing as Investment: Making the Case to the C-Suite
In this instructive session, respected media analyst Ian Whittaker reframes advertising not as a cost center, but as a strategic investment that drives long-term business value. Ian will provide an overview of the current economic climate for brands and will offer marketers a practical framework for engaging CFOs and executive leadership in meaningful conversations about marketing spend.
Why Brands (Still) Matter
Behavioural science has shown us that most of our actions are driven not by measured, rational thought, but by unconscious processes and mental shortcuts. That is no less true when it comes to our purchase behaviours: We gravitate toward familiar products and are influenced by cognitive biases — and that’s what makes brands so valuable.
In this insightful presentation, Simon Tunstill shares new research from Thinkbox that underscores the continued importance of brands, the incremental value a good brand can bring to a product, and the key role that advertising plays in embedding brands into our subconscious, keeping them top-of-mind.
CTV in Focus
The latest developments and opportunities in Connected TV advertising.
EVENT: 1:30pm – 5:00pm (registration: 1:00pm – 1:30pm)
RECEPTION: 5:00pm – 6:00pm
Wrap up the day with cocktails and networking — a great chance to connect with other marketing professionals. We expect the event to sell out, so get your ticket today!
supported by 
speakers
PETER FIELD
marketing consultant + effectiveness expert
Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 25 years. Effectiveness case study analysis underpins much of his work, which includes a number of well-known texts in partnership with Les Binet such as The Long & The Short of it, Effectiveness in Context, and The 5 Principles of Growth in B2B Marketing. In 2024, he helped kickstart the ‘cost of dull’ project to alert marketers to the downsides of dull creative and media choices. Peter has a global reputation as an effectiveness expert and speaks and consults on this topic regularly around the world.
DR. KAREN NELSON-FIELD
founder, Amplified
Dr. Karen Nelson-Field is a leading media science researcher who has revolutionised global media measurement. As an advisor to major media agencies and global brands, she is a sought-after speaker and author of bestsellers Viral Marketing: The Science of Sharing, The Attention Economy: How Media Works, and the groundbreaking The Attention Economy: A Category Blueprint.
Karen’s work has been featured in top publications, including The New York Times, Bloomberg Business, CNBC, Forbes, and The Wall Street Journal. As the Founder of Amplified, Karen pioneers omnichannel attention measurement, providing cutting-edge solutions in attention collection, media planning, and in-flight measurement — helping the industry navigate the complexities of modern media.
IAN WHITTAKER
managing director & owner, Liberty Sky Advisors
Ian is an experienced, commercially-minded equities analyst with 20 years’ experience. He is widely recognized and highly-regarded for his industry knowledge across all parts of media, digital and tech. With a proven track record of identifying the latest trends, understanding industry dynamics and the implications for companies, Ian brings his financial and markets expertise together with his knowledge of the wider macroeconomic, political and societal trends to provide consultancy services to companies, at both a strategic and financial level. Ian is also a widely respected columnist and media commentator.
SIMON TUNSTILL
communications director, Thinkbox
Simon Tunstill is the Communications Director of Thinkbox, the marketing body for commercial TV in the UK. He does what you’d expect a communications director to do, perhaps even more. He’s been with Thinkbox for almost 20 years and was part of the team that launched the organisation back in 2006. During that time, he’s helped Thinkbox establish itself as an influential voice in advertising, winning numerous awards for its work along the way. He sits on the committees of the Global TV Group and the UK’s Parliamentary Debating Group, and stands if someone needs a seat more than him. In his spare time, he tries not to play FIFA, does play with his daughter, and enjoys cooking. His sausage ragù has been described as “pretty good“ and his roast chicken as “getting there.”