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tv basics
TV Basics provides a brief overview of Canada’s advertising and television market.
Contents include:
- TV trends and key strengths – for example, did you know that TV advertising is most likely to drive a purchase, garner attention, and be memorable? And that TV advertising has a significant halo effect on the effectiveness of other media?
- Media Usage across different video platforms – did you know that Linear TV’s reach is far greater than YouTube, reaching 83% of Canadian Adults each week, and 72% of Adults 18-34? And that time spent with TV exceeds time spent with YouTube, TikTok, and all the streaming services combined?
- Top TV programs for both English Canada and Quebec Franco
- Detailed list of TV markets and networks in Canada
- An overview of the TV and streaming landscape