share:
tv basics
TV basics provides a brief overview of Canada’s advertising and television market
Contents include:
- TV trends and key strengths – for example, did you know that TV advertising is most likely to drive a purchase, garner attention, and be memorable? And that TV advertising has a significant halo effect on the effectiveness of other media?
- Media Usage across different video platforms – did you know that Linear TV’s reach is far greater than YouTube, reaching 82% of Canadian Adults each week, and 71% of Adults 18-34? And that time spent with TV exceeds time spent with YouTube and all the streaming services combined?
- Top TV programs for both English Canada and Quebec Franco
- Detailed list of TV markets and networks in Canada
- An overview of the TV and streaming landscape