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TV advertising is constantly evolving; stay connected through our newsletter and events.
Our Fall Total TV & Streaming Viewing report is here and it’s time for some myth-busting: While streaming and YouTube continue to lead in the headlines, the latest data shows that Total TV continues to lead in viewership (both reach and time spent for all key age groups).
We have put together our annual list of favourite spots from around the world (plus two bonus conversation-starter ads) — check them out and let us know what you think!
Thank you to everyone for making our Media, Marketing & Effectiveness event a sold-out success! If you could not make it or want to revisit a session, the recordings are now available.
Get the full picture of who is watching what: Download the latest Total TV & Streaming Viewership reports, available for Ontario and Quebec Franco.
Despite changes in Canada’s evolving media landscape, TV remains the most effective advertising medium available to brands, which is why it continues to attract new advertisers looking to grow their businesses.