lessons in marketing strategy: a discussion with eat your beets authors

past events

lessons in marketing strategy: a discussion with eat your beets authors

On November 14, 2024 we had a lively discussion with four of the authors from Eat Your Beets. The book, an APG Canada initiative, is a collection of essays by Canada’s leading thinkers in brand, media, and strategy.

Panelists included:

  • How to Make an Impact with a Full Punch, Jack Dayan, Founding Partner & CSO, Full Punch
  • How to Build Fame & Flow: Why the Relationship between Brand and Performance Shouldn’t be Toxic, Sammy Rifai, CSO, Initiative
  • Data vs Everyone: How to Target Both for Brand Growth, Stephanie Freeman, former Group Strategy Director, Initiative
  • How to Decode Canadian Media Consumption Myths, Catherine MacLeod, President & CEO, thinktv

If you’re interested in buying the book, you can do so through the APG Canada website.

speakers

JACK DAYAN
Founding Partner & CSO, Full Punch

SAMMY RIFAI
CSO, Initiative

STEPHANIE FREEMAN
Group Strategy Director

CATHERINE MACLEOD
President & CEO, thinktv