common audience segments
common audience segments have been updated for 2021 to include 7 new segments
June 2021: thinktv announces that 7 new segments have been added to the list of common audience segments bringing the total to 26. New segments include First in Line, Health and Beauty Sampler, and Technophiles. A list of the updated audience segments, along with their descriptions, is available for download here.
Canadian broadcasters have been listening to advertisers and agencies. The adoption of standard audience segments is another step forward in the industry’s journey to facilitate better planning and buying of multiplatform television.
Powered by Environics Analytics’ comprehensive and privacy-compliant segmentation data, the common audience segments are geared towards the largest advertising categories in Canada. Together, a linear TV campaign optimized across these four broadcasters will deliver a combined reach of more than 90% of total linear television audiences representing targeting at scale – with greater consistency, efficiency, and effectiveness.
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