countdown to Christmas
What do distinctive assets, fluent devices, “betweenness” and soundtracks have in common? They’re all elements that can improve the impact of your creative.
If you missed our live presentation with System1’s Jon Evans, watch it now and find out what the top rated holiday TV commercial was in Canada last year, why it resonated, and how to maximize your creative for business success.
chief marketing officer, System1 Group
An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.
Previous experience includes a short stint as CMO for Brewdog, Marketing Director at LRS leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.
manager of marketing excellence, digital and in-house agency, The Hershey Company
A proud Hamiltonian and McMaster grad, Andrew Mushing has spent the past 15 years as a brand marketer at some of the largest CPG companies in Canada, such as PepsiCo and Labatt, where he has led a number of iconic brands. He has spent the past 3 years at Hershey Canada, leading media and creative strategy for the organization. In his “spare” time, he guides future marketers as a Professor of Advertising at Sheridan College.