shift | a marketing rethink
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Matt Devlin, Managing Director, Marketing Science, PHD, presents Shift | A Marketing Rethink, based on the new PHD book of the same name.
In its new book Shift, PHD suggests that marketing is having a mid-life crisis after a decade of change and increasing complexity.
In this entertaining and insightful presentation, Matt takes a look at the factors that led to the mid-life crisis, the key things we need to be re-thinking today, and what we need to consider and plan for moving forward in order not just to survive, but to thrive in the next 5 to 10 years.
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Managing Director, Marketing Science, PHD
Matt leads the Marketing Science team at PHD, where he draws on experience as a digital strategist, communications planner and in marketing science.
In his over 15 years in the industry in Canada and the UK he has won innovation awards for a branded mobile app (before iOS and Android were invented) and, more recently, for integrating machine learning-powered marketing mix models into media planning.
He’s passionate about helping his clients outsmart their competition and about the future of the media marketplace in Canada.
||ABOUT THE BOOK
Advancements in data and technology, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications. From how people are consuming media and the techniques used to engage with them, to how we in marketing actually work together. As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.
Shift takes a look at where we have just been and where we are heading. Bringing together the opinions of many of the leaders across the world of marketing communications with exclusive research, Shift offers an informed view of what lies ahead to help us to prepare. Shift sets out to genuinely help marketers, and their agencies, rethink marketing for tomorrow, today.