getting ready for a rebound
Missed the live presentation of Getting Ready for a Rebound? Watch it now.
Matt Devlin, Managing Director, Marketing Science, PHD, takes us through the key consumer, media, and marketing trends that will shape the years ahead in this incredibly informative webinar. From a detailed examination of the shifting landscapes of video and audio to critical considerations when adjusting the channel mix to how advertising must increasingly accomplish much more, this presentation covers a wide range of topics essential to marketers and is not to be missed.
Additional resources per the presentation:
- Grace Kite: Marketers Misunderstand the Two Tasks of Online Advertising
- Orlando Wood: Unlocking Profitable Growth Through Creative
- Gerard J. Tellis: A Critical Review of Research of Advertising in a Recession
Managing Director, Marketing Science, PHD
Matt leads the Marketing Science team at PHD, where he draws on experience as a digital strategist, communications planner and in marketing science. In his over 15 years in the industry in Canada and the UK he has won innovation awards for a branded mobile app (before iOS and Android were invented) and, more recently, for integrating machine learning-powered marketing mix models into media planning. He’s passionate about helping his clients outsmart their competition and about the future of the media marketplace in Canada.