getting ready for a rebound
Matt Devlin, Managing Director, Marketing Science, PHD, takes us through the key consumer, media, and marketing trends that will shape the years ahead in this incredibly informative webinar. From a detailed examination of the shifting landscapes of video and audio to critical considerations when adjusting the channel mix to how advertising must increasingly accomplish much more, this presentation covers a wide range of topics essential to marketers and is not to be missed.
Additional resources per the presentation:
- Grace Kite: Marketers Misunderstand the Two Tasks of Online Advertising
- Orlando Wood: Unlocking Profitable Growth Through Creative
- Gerard J. Tellis: A Critical Review of Research of Advertising in a Recession
Managing Director, Marketing Science, PHD
Matt leads the Marketing Science team at PHD, where he draws on experience as a digital strategist, communications planner and in marketing science. In his over 15 years in the industry in Canada and the UK he has won innovation awards for a branded mobile app (before iOS and Android were invented) and, more recently, for integrating machine learning-powered marketing mix models into media planning. He’s passionate about helping his clients outsmart their competition and about the future of the media marketplace in Canada.