tv live viewing & PVR usage

The truth about live viewing and PVR usage

The bulk of TV viewing is live:

• 88% of all linear television viewing is live.

• PVR household penetration is 55% and has plateaued.

• Over 40% of recorded viewing takes place on the same day as the original broadcast – 81% within two days.

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88% of all linear television viewing is live

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