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tv live viewing & PVR usage
The truth about live viewing and PVR usage
The bulk of TV viewing is live:
- 88% of all linear television viewing is live.
- PVR household penetration is 55% and has plateaued.
- Over 45% of recorded viewing takes place on the same day as the original broadcast – 81% within two days.
88% of all linear television viewing is live
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Media habits