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tv live viewing & PVR usage

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The truth about live viewing and PVR usage

The bulk of TV viewing is live:

  • 88% of all linear television viewing is live.
  • PVR household penetration is 55% and has plateaued.
  • Over 45% of recorded viewing takes place on the same day as the original broadcast – 81% within two days.

88% of all linear television viewing is live

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