tv's winning formula
marketing today is complex.
Advertising in particular: Viewing patterns are evolving, mobile phones are ubiquitous and we have more data than we know what to do with.
Yet despite all the available data, attribution is complex, and evaluating impressions across platforms is in no way straight forward.
While we don’t have all the answers, here’s what do know: TV, with its unbeatable reach, premium content and attention-grabbing format, is the most engaging and effective advertising medium available to marketers. Simply put, it is the best tool to launch a product, build a brand and drive business growth.