VAB present "halo effect of tv"
Online brands are increasingly discovering the power of TV to drive their businesses: As a category, DTC companies’ spend on TV has exploded, growing from $400M in 2014 in the US to $4 Billion per year today.
Why? Because it works.
To illustrate TV’s influence on driving business outcomes, VAB and Effectv executed an expansive analysis of hundreds of brands who have turned to TV to drive their businesses forward.
3 key findings from the study:
- Both DTC and non-DTC brands across all life stages saw an immediate double-digit increase in unique visitors to their digital platforms during their TV launch month
- Younger brands (three years or less) see the largest impact of TV as they are establishing their story and identity in market
- The longer that younger DTC brands are active on‑air, the higher their digital engagement as additional consumers are exposed to the brand and messaging
TV is a legitimizer for new brands, bringing swift credibility and scale, as well as fast‑tracking brands to becoming household names – much more quickly than those confined to digital channels.
Check out this information-packed webinar for case studies and research that show how a variety of brands across different industries used TV investment to drive growth for their businesses.
President & CEO
Video Advertising Bureau