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Field on the dangers of short-termism in Marketing
March 30th, 2017
Peter Field is coming to Toronto to preview his latest research – co-authored by Les Binet – Effectiveness in a Changing Media Landscape, which will be published by the IPA in April.
CMA Target The Market Webinar
March 13th, 2017
The digital age has brought with it a seemingly endless supply of data and targeting opportunities. But when is a marketing strategy too targeted? And when does a focus on ‘loyal customers’ actually limit growth?
Advertising Engagement & Attitudes
March 6th, 2017
In this increasingly fragmented media world, what ads do Canadians notice most? Where are they paying attention and what advertising is most influential? These findings and more here.
Mark Ritson at FFWD Ad Week
February 16th, 2017
Professor Ritson was at his provocative (and profane!) best at this year’s FFWD where he called upon marketers to challenge their assumptions (and their agencies’ assumptions) about digital, social and the so-called death of television.
Future TV Forum Canada
February 14th, 2017
The Future TV Advertising Forum Canada is back and asking the hard questions: Given the increase in online content and an apparent bias towards digital, what is the state of Television in Canada?
January 23rd, 2017
Download the latest thinktv Quarterly Report for highlights of the Fall 2016 season.
Target the (Whole) Market
January 11th, 2017
thinktv and MediaCom’s latest study takes a media lens to Marketing Scholar Byron Sharp’s Rules for Brand Growth.
Mark Riston at FFWD Ad Week
January 9th, 2017
thinktv presents Professor Mark Ritson at FFWD Advertising Week on January 31 with a presentation entitled Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017
Seasons Greetings to all!
World TV Day
November 21st, 2016
World TV Day marks the UN’s celebration of the global, cultural impact of television.
Journée mondiale de la télévision
21 novembre 2016
C’est aujourd’hui la Journée mondiale de la télévision, par laquelle les Nations Unies célèbrent le rayonnement culturel mondial de la télé.
What We’re Thinking…
October 6th, 2016
The Problem with Digital is Transparent.
What We’re Thinking…
August 30th, 2016
The CRTC order on simsub during the Super Bowl is a goal-line fumble.
New Product Advertising: TV Beats Digital. Again.
August 2nd, 2016
In May, thinktv
released initial findings from its recent Brainsights research findings that made advertisers sit up and take notice. Now a a deeper dive into the study has revealed another significant finding with implications for advertisers.
Promotion des nouveaux produits: la télé surclasse encore le numérique.
2 août 2016
En mai, thinktv
a communiqué les résultats préliminaires d’une étude récente commandée à Brainsights, qui ont retenu l’attention des annonceurs. Selon cette étude, l’écran (d’un téléviseur, d’un ordinateur ou d’un appareil mobile) a une grande incidence sur l’intérêt du public.
July 6th, 2016
Download the latest thinktv Quarterly Report for highlights of the Winter/Spring television season.
TV Springback Drives ROI
June 17th, 2016
Recently released report from Standard Media Index (SMI) that looks at the change in U.S. media spend over the past five years, and the effects those changes have had on advertisers’ ROI.
TV dominates video around the world
June 6th, 2016
EGTA Study: TV dominates video consumption, not just in Canada but around the world. Canadians watch over 28 hours of TV per week compared to only 1.5 hours of YouTube (A18+), a viewing pattern repeated around the globe, from Germany and Spain to Russia and Australia.
La télévision domine la vidéo partout dans le monde
6 juin 2016
Étude EGTA : la télévision domine largement en matière de visionnement de documents vidéo, non seulement au Canada, mais dans toutes les régions du monde.
TV’s Millennial Programs Vs. YouTube Personalities
May 24th, 2016
A look at two recent VAB studies: “Just the Facts: A Comparison of Millennial Content Among TV Brands & YouTube” and “Any Given Minute”.
Attention & Connection in Video Advertising (français)
18 mai 2016
La bataille de la mobilisation : La télévision pourrait-elle être la meilleure arme? Brainsights et thinktv
publient une nouvelle étude intitulée « The Spectrum of Attention and Connection in Video Advertising ».
Attention & Connection in Video Advertising
May 17th 2016
Do you know what advertising works best on each screen? We found out. Using Neuromeasurement techniques and a rigorous set of scientific standards, Brainsights has captured and quantified audience Attention, Emotional Connection and Memorability as they relate to content across screens.
Missed Opportunities in Media Planning
May 5th 2016
A Canadian study by Business Science, a division of MediaCom Canada, commissioned by thinktv
TV Ads and Attention
April 21st 2016
When an ad is on TV, we pay more attention.
Future TV Advertising Forum
April 6th 2016
Join us as thinktv presents “Are You Ready for the Future?” at the Future TV Advertising Forum
Power of TV | Cuts to TV = Loss of Sales | Survey Says… TV is Top