Newsletter

Get the latest thinktv news and updates directly to your inbox!

Sign Up Now

The Quarterly – Winter/Spring 2017
July 31st, 2017
Every quarter we summarize the latest happenings in the TV world including top shows and audience numbers.We offer a detailed look at screen time by platform and media, and any relevant trend or advertising updates. Check out our latest report here.
Download
Peter Field at CMDC’s Magic & Logic
June 5th, 2017
We were delighted to host Peter Field in April, both at CMDC’s ‘Magic + Logic’ event and at our own thinktv breakfast. If you missed it, you can check out the video or download the presentation deck here.
Download
Field on the dangers of short-termism in Marketing
March 30th, 2017
Peter Field is coming to Toronto to preview his latest research – co-authored by Les Binet – Effectiveness in a Changing Media Landscape, which will be published by the IPA in April.
Download
CMA Target The Market Webinar
March 13th, 2017
The digital age has brought with it a seemingly endless supply of data and targeting opportunities. But when is a marketing strategy too targeted? And when does a focus on ‘loyal customers’ actually limit growth?
Download
Advertising Engagement & Attitudes
March 6th, 2017
In this increasingly fragmented media world, what ads do Canadians notice most? Where are they paying attention and what advertising is most influential? These findings and more here.
Download
Mark Ritson at FFWD Ad Week
February 16th, 2017
Professor Ritson was at his provocative (and profane!) best at this year’s FFWD where he called upon marketers to challenge their assumptions (and their agencies’ assumptions) about digital, social and the so-called death of television.
Download
Future TV Forum Canada
February 14th, 2017
The Future TV Advertising Forum Canada is back and asking the hard questions: Given the increase in online content and an apparent bias towards digital, what is the state of Television in Canada?
Download
The Quarterly
January 23rd, 2017
Download the latest thinktv Quarterly Report for highlights of the Fall 2016 season.
Download
Target the (Whole) Market
January 11th, 2017
thinktv and MediaCom’s latest study takes a media lens to Marketing Scholar Byron Sharp’s Rules for Brand Growth.
Download
Mark Riston at FFWD Ad Week
January 9th, 2017
thinktv presents Professor Mark Ritson at FFWD Advertising Week on January 31 with a presentation entitled Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017.
Download
Happy Holidays!
December 2016
Seasons Greetings to all!
Download
World TV Day
November 21st, 2016
World TV Day marks the UN’s celebration of the global, cultural impact of television.
Download
Journée mondiale de la télévision
21 novembre 2016
C’est aujourd’hui la Journée mondiale de la télévision, par laquelle les Nations Unies célèbrent le rayonnement culturel mondial de la télé.
Download
What We’re Thinking…
October 6th, 2016
The Problem with Digital is Transparent.
Download
What We’re Thinking…
August 30th, 2016
The CRTC order on simsub during the Super Bowl is a goal-line fumble.
Download
New Product Advertising: TV Beats Digital. Again.
August 2nd, 2016
In May, thinktv released initial findings from its recent Brainsights research findings that made advertisers sit up and take notice. Now a a deeper dive into the study has revealed another significant finding with implications for advertisers.
Download
Promotion des nouveaux produits: la télé surclasse encore le numérique.
2 août 2016
En mai, thinktv a communiqué les résultats préliminaires d’une étude récente commandée à Brainsights, qui ont retenu l’attention des annonceurs. Selon cette étude, l’écran (d’un téléviseur, d’un ordinateur ou d’un appareil mobile) a une grande incidence sur l’intérêt du public.
Download
Winter/Spring Quarterly
July 6th, 2016
Download the latest thinktv Quarterly Report for highlights of the Winter/Spring television season.
Download
TV Springback Drives ROI
June 17th, 2016
Recently released report from Standard Media Index (SMI) that looks at the change in U.S. media spend over the past five years, and the effects those changes have had on advertisers’ ROI.
Download
TV dominates video around the world
June 6th, 2016
EGTA Study: TV dominates video consumption, not just in Canada but around the world. Canadians watch over 28 hours of TV per week compared to only 1.5 hours of YouTube (A18+), a viewing pattern repeated around the globe, from Germany and Spain to Russia and Australia.
Download
La télévision domine la vidéo partout dans le monde
6 juin 2016
Étude EGTA : la télévision domine largement en matière de visionnement de documents vidéo, non seulement au Canada, mais dans toutes les régions du monde.
Download
TV’s Millennial Programs Vs. YouTube Personalities
May 24th, 2016
A look at two recent VAB studies: “Just the Facts: A Comparison of Millennial Content Among TV Brands & YouTube” and “Any Given Minute”.
Download
Attention & Connection in Video Advertising (français)
18 mai 2016
La bataille de la mobilisation : La télévision pourrait-elle être la meilleure arme? Brainsights et thinktv publient une nouvelle étude intitulée « The Spectrum of Attention and Connection in Video Advertising ».
Download
Attention & Connection in Video Advertising
May 17th 2016
Do you know what advertising works best on each screen? We found out. Using Neuromeasurement techniques and a rigorous set of scientific standards, Brainsights has captured and quantified audience Attention, Emotional Connection and Memorability as they relate to content across screens.
Download
Missed Opportunities in Media Planning
May 5th 2016
A Canadian study by Business Science, a division of MediaCom Canada, commissioned by thinktv.
Download
TV Ads and Attention
April 21st 2016
When an ad is on TV, we pay more attention.
Download
Future TV Advertising Forum
April 6th 2016
Join us as thinktv presents “Are You Ready for the Future?” at the Future TV Advertising Forum
Download
Newsletter
April 2016
Power of TV | Cuts to TV = Loss of Sales | Survey Says… TV is Top
Download