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Profit Ability: the Business Case for Advertising
April 9th, 2018
Join us April 25th as Nick Manning presents Profit Ability, a UK study that analysed over 2,000 advertising campaigns across 11 categories to quantify the total profit generated by different forms of advertising.
The Power of TV in an Attention Economy
March 5th, 2018
In this increasingly distracted world, advertisers need to capture the attention of consumers more effectively to drive business results. No advertising medium does that as well as TV. Check out the latest Power of TV for all the proof points showing that TV is best at driving attention, connection – and sales.
WARC Ad Nation Webinar
January 4th, 2018
Join our WARC webinar on January 17th where we present the results of our Ad Nation Canada research AND share a preview of our Deprivation Study.
Happy Holidays 2017
December 20th, 2017
It’s the most wonderful time of the year…for Christmas commercials! Check out some of our favourite holiday spots from around the world.
Concern for Fake News is Real
December 14th, 2017
The increase in fake news and its consequences has seen a lot of headlines lately, and is a growing issue for citizens, governments – and companies. We asked Canadians about their perspective on fake news and analyzed the results in this report.
Ad Nation Canada
November 27th, 2017
If you’re in the Ad Industry, you’re not Normal. This Ipsos research explores the differences in media behaviours between Advertising personnel and the average Canadian – and how those differences appear to be biasing our perceptions of others’.
The Global TV Deck
November 21st, 2017
TV broadcasters and trade bodies from around the world have joined together to release global figures demonstrating television’s strength as an advertising medium. The Global TV deck includes data from 19 countries and covers topics from TV’s reach and popularity, to trust, impact and effectiveness.
Madison Avenue Manslaughter
November 15th, 2017
Michael Farmer, author of Madison Avenue Manslaughter, was in Toronto to talk about the challenges facing the advertising industry, including the strategic trap that so many agencies find themselves in – caught between fee-cutting clients and profit-hungry owners.
The Quarterly – Winter/Spring 2017
July 31st, 2017
Every quarter we summarize the latest happenings in the TV world including top shows and audience numbers.We offer a detailed look at screen time by platform and media, and any relevant trend or advertising updates. Check out our latest report here.
Peter Field at CMDC’s Magic & Logic
June 5th, 2017
We were delighted to host Peter Field in April, both at CMDC’s ‘Magic + Logic’ event and at our own thinktv breakfast. If you missed it, you can check out the video or download the presentation deck here.
Field on the dangers of short-termism in Marketing
March 30th, 2017
Peter Field is coming to Toronto to preview his latest research – co-authored by Les Binet – Effectiveness in a Changing Media Landscape, which will be published by the IPA in April.
CMA Target The Market Webinar
March 13th, 2017
The digital age has brought with it a seemingly endless supply of data and targeting opportunities. But when is a marketing strategy too targeted? And when does a focus on ‘loyal customers’ actually limit growth?
Advertising Engagement & Attitudes
March 6th, 2017
In this increasingly fragmented media world, what ads do Canadians notice most? Where are they paying attention and what advertising is most influential? These findings and more here.
Mark Ritson at FFWD Ad Week
February 16th, 2017
Professor Ritson was at his provocative (and profane!) best at this year’s FFWD where he called upon marketers to challenge their assumptions (and their agencies’ assumptions) about digital, social and the so-called death of television.
Future TV Forum Canada
February 14th, 2017
The Future TV Advertising Forum Canada is back and asking the hard questions: Given the increase in online content and an apparent bias towards digital, what is the state of Television in Canada?
The Quarterly
January 23rd, 2017
Download the latest thinktv Quarterly Report for highlights of the Fall 2016 season.
Target the (Whole) Market
January 11th, 2017
thinktv and MediaCom’s latest study takes a media lens to Marketing Scholar Byron Sharp’s Rules for Brand Growth.
Mark Riston at FFWD Ad Week
January 9th, 2017
thinktv presents Professor Mark Ritson at FFWD Advertising Week on January 31 with a presentation entitled Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017.
Happy Holidays!
December 2016
Seasons Greetings to all!
World TV Day
November 21st, 2016
World TV Day marks the UN’s celebration of the global, cultural impact of television.
Journée mondiale de la télévision
21 novembre 2016
C’est aujourd’hui la Journée mondiale de la télévision, par laquelle les Nations Unies célèbrent le rayonnement culturel mondial de la télé.
What We’re Thinking…
October 6th, 2016
The Problem with Digital is Transparent.
What We’re Thinking…
August 30th, 2016
The CRTC order on simsub during the Super Bowl is a goal-line fumble.
New Product Advertising: TV Beats Digital. Again.
August 2nd, 2016
In May, thinktv released initial findings from its recent Brainsights research findings that made advertisers sit up and take notice. Now a a deeper dive into the study has revealed another significant finding with implications for advertisers.
Promotion des nouveaux produits: la télé surclasse encore le numérique.
2 août 2016
En mai, thinktv a communiqué les résultats préliminaires d’une étude récente commandée à Brainsights, qui ont retenu l’attention des annonceurs. Selon cette étude, l’écran (d’un téléviseur, d’un ordinateur ou d’un appareil mobile) a une grande incidence sur l’intérêt du public.
Winter/Spring Quarterly
July 6th, 2016
Download the latest thinktv Quarterly Report for highlights of the Winter/Spring television season.
TV Springback Drives ROI
June 17th, 2016
Recently released report from Standard Media Index (SMI) that looks at the change in U.S. media spend over the past five years, and the effects those changes have had on advertisers’ ROI.
TV dominates video around the world
June 6th, 2016
EGTA Study: TV dominates video consumption, not just in Canada but around the world. Canadians watch over 28 hours of TV per week compared to only 1.5 hours of YouTube (A18+), a viewing pattern repeated around the globe, from Germany and Spain to Russia and Australia.
La télévision domine la vidéo partout dans le monde
6 juin 2016
Étude EGTA : la télévision domine largement en matière de visionnement de documents vidéo, non seulement au Canada, mais dans toutes les régions du monde.
TV’s Millennial Programs Vs. YouTube Personalities
May 24th, 2016
A look at two recent VAB studies: “Just the Facts: A Comparison of Millennial Content Among TV Brands & YouTube” and “Any Given Minute”.
Attention & Connection in Video Advertising (français)
18 mai 2016
La bataille de la mobilisation : La télévision pourrait-elle être la meilleure arme? Brainsights et thinktv publient une nouvelle étude intitulée « The Spectrum of Attention and Connection in Video Advertising ».
Attention & Connection in Video Advertising
May 17th 2016
Do you know what advertising works best on each screen? We found out. Using Neuromeasurement techniques and a rigorous set of scientific standards, Brainsights has captured and quantified audience Attention, Emotional Connection and Memorability as they relate to content across screens.
Missed Opportunities in Media Planning
May 5th 2016
A Canadian study by Business Science, a division of MediaCom Canada, commissioned by thinktv.
TV Ads and Attention
April 21st 2016
When an ad is on TV, we pay more attention.
Future TV Advertising Forum
April 6th 2016
Join us as thinktv presents “Are You Ready for the Future?” at the Future TV Advertising Forum
April 2016
Power of TV | Cuts to TV = Loss of Sales | Survey Says… TV is Top