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newsletter sign-upHow accurate are the assumptions of industry professionals about the media habits and advertising perceptions of the general public? New research conducted by Ipsos Canada and commissioned by thinktv, delivers an illuminating look at our differences, similarities, and the areas where we must work to challenge our assumptions.
In one of the featured presentations at our Media, Marketing & Effectiveness event this year, Simon Tunstill of Thinkbox presented the findings of a new UK study that examines the realm of TV advertising creative and its profound impact on memory using cutting-edge neuroscience.
Karen Nelson-Field’s research confirms again the superior attention TV and BVOD garner compared to other media: TV generates a high level of “active attention”, a low level of “non attention” and holds attention much better than YouTube.
Find out what Peter Field has to say about what drives profitability, how media choices impact business effects, and why he’s concerned about the extreme focus on the short term in this market.
The Illusion of Choice identifies the 16 ½ most important psychological biases that everyone in business needs to be aware of today — and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.
