brand magic: the powerful combination of creativity + television
TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand, creativity makes all the difference.
On February 21, Karen Howe, globally awarded Creative Director and Cannes Lions Advisory Board Member, shared key creative elements that will move the effectiveness dial, with an international collection of award-winning examples from Cannes.
Following the creative showcase, we heard from the broadcasters who shared different ways to get on to TV – including production options that won’t break the bank.
Cannes Lions Board Member/Keynote Speaker/Creative Director, The Township Group
Karen is a past Cannes Lions Judge and now serves on the Cannes Lions Advisory Board, training Young Lions and for global competition and Judges for Cannes jury duty. A leading authority on trends in culture, tech and creativity, she speaks to audiences across the world, decoding which trends will shape and drive business. Karen’s speeches are often described as “an adrenalin shot of inspiration.”
Karen is the Jury Chair Advisor for The Marketing Awards, as well as an Advisory Board Member.
Howe is a rarity: a female creative director in an industry where fewer than 10% globally are women. Count on her for a unique perspective.
CREATIVE OPTIONS ON TV (panel discussion)
Manager, Brand Partnerships and Commercial Production, Bell Media
Creative Director, Blue Ant Plus
Head of Creative Production and Services, Corus Entertainment