Canada’s top rated ads 2021


Which TV ads resonated most with Canadians in 2021? Join us March 9th to find out!

Jon Evans, Chief Marketing Officer at System1, returns to walk us through the top-performing advertising creative, as determined by System1’s ad testing software. Jon will also give a quick overview of what’s earning high marks in the US and the UK, reveal which ad won the Super Bowl, and offer some practical tips for marketers to improve creative effectiveness.

System1, the world’s leading effectiveness agency, helps brands and marketers achieve long-term, profitable growth through the application of behavioural science. Be sure to join us to learn what’s resonating most with Canadians and how brands can deliver effective, high-return advertising.


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chief marketing officer, System1 Group

An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.

Previous experience includes a short stint as CMO for Brewdog, Marketing Director at LRS leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.