Canadian media attribution study
Want to grow your business by 3.5% – without spending an incremental dollar?
The Canadian Media Attribution Study is a deep-dive on the Canadian advertising market, posing (and answering) questions like:
- Are Canadian companies getting the most out of their media plans?
- Are simple media mix models misleading?
- How are our media plans different from the US market?
- The small shift in media that could drive billions in additional revenue
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.