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newsletter sign-upAdults 18+ is now the premier buying demographic in Canadian television advertising, aligning with demographic changes, audience trends, and the growth of Total TV.
Contrary to popular belief, TV advertising doesn’t have to break the bank. Canadian broadcasters offer a wide array of strategic and creative services allowing small and medium-sized brands to make a big splash on the big screen.
Advertising on Connected TV is a growing and exciting space — but not all impressions are created equal.
Peter Field’s latest whitepaper ‘Why TV is at the heart of effectiveness’ — brought to us by thinkbox in the UK — draws on a wealth of data with sources that include Lumen, System1, Amplified Intelligence, and the IPA.
In this webinar, Karen Howe, globally awarded Creative Director and Cannes Lions Advisory Board Member, presents a range of best-in-class television creative, and showcases how advertising creativity + TV = Brand Magic. The broadcasters also highlight their own in-house creative services.
