common advanced advertising segments
thinktv member companies join forces to adopt a shared set of audience segments for advanced advertising on linear television.
thinktv, on behalf of its member companies, Bell Media, Corus Entertainment, Rogers Sports & Media and Quebecor Media, is pleased to announce an agreement in principle to adopt a common set of advanced advertising audience segments. A list of the audience segments, along with their descriptions, is available for download here.
With thinktv, Canadian broadcasters have been listening to advertisers and agencies. The adoption of standard audience segments is another step forward in the industry’s journey to facilitate better planning and buying of multiplatform television.
Powered by Environics Analytics’ comprehensive and privacy-compliant segmentation data, the common audience segments are geared towards the largest advertising categories in Canada. Together, a linear TV campaign optimized across these four broadcasters will deliver a combined reach of more than 90% of total linear television audiences representing targeting at scale – with greater consistency, efficiency, and effectiveness.
Rogers Sports & Media, Corus Entertainment and Bell Media will begin offering the common audience segments on June 24, 2020, with Quebecor Media following later this year.
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