étude d’attribution des médias canadiens
Attention Montreal – we are bringing the Canadian media attribution study to you on June 19th!
Hear the findings from this important piece of research including key takeaways on how to maximize the yield of your media investments. Join us for the French launch of The Moneyball Moment for Marketing in Canada.
8:30 AM Registration & Breakfast
9:00 AM The Power of TV
9:30 AM The Moneyball Moment for Marketing in Canada
– Sylvain Amoros, Accenture
10:30 AM Close
|Wednesday June 19th, 2019
1201 Boul. Saint-Laurent
about the speaker
Sylvain Amoros is a digital entrepreneur and media geek with close to 20 years of experience under his belt. In 2005, he founded his first company, Teksteel, which specialized in search engine marketing and digital analytics.
His second company, Konversion, was founded in 2012. Konversion was an agency specialized in digital media and programmatic advertising. Konversion was acquired by Accenture in 2018.
Sylvain now leads Accenture Interactive’s branch in Montreal and is responsible for digital media throughout Canada. With a joint background in both digital analytics and digital media, Sylvain has twofold approach to projects. “From a data standpoint, I’m a customer experience curator: I try to connect customers to brands in hyper-personalized ways. From a media standpoint, I try to be a growth hacker, leading fast and relentless experimentation across marketing channels to optimize activity and unlock growth.”