making media work for brand growth

“Making Media Work for Brand Growth” brings together key media findings from the Ehrenberg-Bass Institute’s research program and was designed for advertisers wanting to make the most of their media dollar in today’s multi-platform, fragmented world.  Presented by Senior Marketing Scientist Dr. Virginia Beal, the seminar covered the “who, what, where, when, and how much” of media decisions, and the empirical evidence that underpins the Institute’s recommendations for best use of media.

Ehrenberg-Bass provided the following handout for attendees.


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