media, marketing, measurement

past events

 

 

Attention Vancouver, Edmonton & Calgary: We’re coming your way!

                    

Agenda

The Future of Measurement: Cross Platform
Cross platform measurement and video consumption in today’s media environment.
Anita Boyle Evans, GM, Television, Numeris

The Power of TV in an Attention Economy
A quick overview of Canadians’ media habits and a spotlight on storytelling: How culture and values impact how we watch commercial content.
Kathy Gardner, VP Insights, thinktv

The Moneyball Moment for Marketing in Canada

New research from Accenture, commissioned by thinktv, quantifies the sales ROI of different media channels, and identifies a small shift in media that could drive billions in additional revenue.
Josef Hrebik, Canadian Media & Entertainment Strategy Lead, Accenture