newsletter: total tv & streaming viewership: fall 2024 report
February 19, 2025
While streaming is evolving, Linear TV continues to deliver results for brands. Leading in both reach and viewing time across key demographics, it’s the powerhouse behind successful video campaigns.
Making sense of the viewing landscape: Key findings from our latest Total TV & Streaming Viewership report:
- TV and streaming: A majority of Canadians across core audience segments watch both TV and streaming services
- time spent: Total TV surpasses YouTube and the combined viewership of all streaming services across A18+, A25-54, and A18-34 demos
- reach: Total TV delivers the highest average weekly reach across key demos, outperforming all streaming platforms, including YouTube
- TV dominates the big screen: Linear TV dominates big-screen viewing among Adults 18+, commanding 80% of time spent
Get the full picture of who’s watching what: Download the latest market-specific Total TV & Streaming Viewership report for Ontario and Quebec Franco.