newsletter: TV this fall: reach, time spent, and plenty to watch
August 17, 2023
There’s been a lot in the news regarding the potential implications of the writers and actors strikes, but there are plenty of reasons to be positive about TV audiences this Fall.
In Canada, TV continues to have the greatest reach of any media. What’s more, TV dominates time spent, easily outpacing YouTube, social media, and all the streaming services combined.