the case for creativity webinar
The Case for Creativity | Webinar
In this webinar, two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, unpacked why creativity is vital for long-term success and how brands can reclaim attention in today’s complex media environment.
Sir John Hegarty: Creativity is Oxygen for Growth
Discover why businesses that invest in creativity outperform the rest. Sir John explored how great ideas, delivered with emotion and entertainment, can fuel true commercial innovation and why TV remains an unrivaled platform for these ideas to thrive.
Orlando Wood: A Creative Revolution
Learn why advertising needs to return to its roots in persuasion and performance. Orlando made the case for bold, human-centered campaigns that connect with culture and showed how TV offers the stage for a new era of showmanship.
speakers
SIR JOHN HEGARTY
co-founder & creative director, The Business of Creativity
A legendary voice in global advertising, known for his clarity, wit, and creative insight. A founding force behind agencies like Saatchi & Saatchi, TBWA, and Bartle Bogle Hegarty, his influence spans six decades. He’s earned top industry honors, including a knighthood, the Cannes Lion of St. Mark, and the D&AD President’s Award, and written two acclaimed books on advertising and creativity. As co-founder of The Garage Soho, he continues to shape brands with visionary thinking.
ORLANDO WOOD
chief innovation officer & founder, System1 & A.P.E
A leading voice in advertising effectiveness, known for his groundbreaking research on how creative style drives commercial success. As Chief Innovation Officer at System1 and an Honorary Fellow of the IPA, he’s studied over 26,000 ads and authored the acclaimed books Lemon and Look Out. His work has reshaped industry thinking and earned awards from the ARF, AMA, Jay Chiat, and more.