the smartest ways for marketers to tap into consumers’ innate intelligence
Cognitive research shows that most decisions are made reflexively, based on automatic patterns ingrained in the brain. Emotion drives most of our decisions; as marketers, it’s critical we understand how to appeal to consumers’ innate intelligence in advertising in order to drive action.
In this highly rated and practical webinar, Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents 3 key principles of Innate Intelligence that can be used to drive action for marketers:
- It’s not about how people think, but how they feel
- Your target’s choices are less rational and more reactional
- Humans rely on auditory cues
Keeping these behavioral science principles in mind and incorporating them into your campaigns will prompt increased engagement and response to your advertising.
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the choice factory: behavioural
Co-founder & Chief Creative Officer, HBT Marketing
Nancy Harhut is passionate about the impact of behavioural science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and winner of multiple International ECHO Awards for marketing effectiveness, she has created integrated campaigns for startups as well as some of the world’s biggest brands.
A sought-after, top-ranked speaker, Harhut has shared her passion with audiences in London, Sydney, Madrid, Moscow and all over the US. She is known for her interesting and actionable insights that focus on applying behavioural science to marketing, and is pleased her session attendees tweet things like: “@nharhut one of my favorite sessions at SXSW! Thank you for all the valuable gems you shared with us today. Incredible presentation!”
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