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Mark Ritson warns against underestimating tv advertising & overestimating digital
Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017
thinktv welcomed renowned Marketing Professor Mark Ritson to FFWD Ad Week in Toronto last January. In this applied and entertaining (and occasionally profane) presentation, Ritson reviews the current messy debates around media allocation and explores the real story of advertising effectiveness.
Advertising effectiveness
, Media habits
, Reach
