Mark Ritson is a Branding Professor, Marketing Consultant, and writer. Known for his wit and take-no-prisoners approach, Ritson is a globally renown expert in Marketing and the Media Landscape.
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Video
Mark Ritson warns against underestimating tv advertising & overestimating digital
In an entertaining (and occasionally profane) presentation, Ritson analyzes the debates around media allocation and advertising effectiveness.
Advertising effectiveness
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Media habits
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Reach
Advertising effectiveness
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Media habits
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Reach
Presentation
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Video
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Webinar
Mark Ritson on COVID, advertising during a recession, and the impact of TV
thinktv partnered with egta and The Global TV Group and brought an Online Talk where Mark shared valuable insights with an international group of advertising professionals.