Skip to Main Content
close X
Toggle navigation Menu thinkTV
  • how we help
    • research
    • thinktv presents
    • training & education
    • thinktv clearance
  • research
  • fast facts
  • news & opinions
  • thinktv clearance
  • français
back to research
Presentation
,
Video
,
Webinar
share:

Mark Ritson on COVID, advertising during a recession, and the impact of TV

download deck (PDF)
|
download summary
EGTA Talk Ritson Video Cover

an online talk with Mark Ritson

thinktv partnered with egta and The Global TV Group on September 22 to bring you another insightful presentation with Mark Ritson.

A great overview for anyone in marketing, Mark’s talk touched on the three economic phases of COVID-19, advertising during a recession, and the “astonishing impact” that TV delivers to an advertising campaign.

download deck          download summary

 

thinktv is a proud member of The Global TV Group

 

Related Research
Presentation
,
Video
the 10 key factors driving advertising effectiveness
What has Mark Ritson, the outspoken marketing consultant and industry pundit, learned from his review of 50 years of Effie winners? In this highly engaging and informative talk, Mark outlines the 10 key factors that drive advertising effectiveness.
Advertising effectiveness
Advertising effectiveness
Video
Mark Ritson warns against underestimating tv advertising & overestimating digital
In an entertaining (and occasionally profane) presentation, Ritson analyzes the debates around media allocation and advertising effectiveness.
Advertising effectiveness
,
Media habits
,
Reach
Advertising effectiveness
,
Media habits
,
Reach
Presentation
,
Video
,
Webinar
advertising in a downturn revisited
On April 21st, Peter Field broke down his latest research into what lessons from previous recessions still resonate today and explores how brands should act during the Coronavirus crisis.
Advertising effectiveness
Advertising effectiveness

sign up for our newsletter

Updates on the latest TV advertising news and events.

thinkTV
  • contact
  • about us
  • terms
  • radio connects
thinkTV
  • Twitter
  • LinkedIn

© 2021 thinkTV

Back to top