the 10 key factors driving advertising effectiveness
What has Mark Ritson, the outspoken marketing consultant and industry pundit, learned from his review of 50 years of Effie winners? In this highly engaging and informative talk, Mark outlines the 10 key factors that drive advertising effectiveness.
Marketing & Branding Expert, Columnist, Consultant and Professor
Mark Ritson is one of the most respected – and entertaining – marketing experts in the world. As a consultant he has worked with high profile brands including Adidas, PepsiCo, Johnson & Johnson and LVMH. He is a Professor of Marketing and has worked at some of the best known business schools; currently an Adjunct Professor of Marketing at Melbourne Business School, he also teaches his own “Mini MBA” course, preparing future branding experts for a diverse and ever-changing role. He writes a weekly column for Marketing Week and contributes articles to other academic journals such as Harvard Business Review and Australia’s Business Review Weekly.