the ongoing evolution of marketing
the ongoing evolution of marketing
PLEASE NOTE
- Viewer discretion is advised: Mark Ritson has a ‘colourful’ vocabulary!
- Sadly, there was a technical error on the day of the event, and a portion of Mark’s presentation was not recorded. A new video is on its way, but for now please refer to the presentation deck for the missing slides 3 – 21.
In this animated, applied, and occasionally provocative session, Mark Ritson reviews the current state of marketing, highlighting what has changed, and what shouldn’t change. Ritson’s presentation covers research, differentiation and distinctiveness, positioning, segmentation, targeting, and mass marketing. He even discusses AI – briefly and with significant levels of skepticism.
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speaker
MARK RITSON
marketing & branding consultant, columnist, and founder, Marketing Week Mini MBA
Mark Ritson is one of the most respected – and entertaining – marketing experts in the world. As a consultant he has worked with high profile brands including Adidas, PepsiCo, Johnson & Johnson and LVMH. As a Professor of Marketing he has worked at some of the best known business schools; he is currently teaching his own “Mini MBA” course, preparing future branding experts for a diverse and ever-changing role. He writes a weekly column for Marketing Week and is a frequent speaker at high profile marketing events.
“A combination of intuition, experience and innovation makes Mark Ritson’s marketing advice unmissable for any forward-thinking business.”