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In Case You Missed It – Top headlines from week ending Jan 8th.
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Richard Shotton: optimizing media using behavioural science
thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author, who will examine the role of behavioural science in creative development along with channel and media selection optimization. He\’ll review the fascinating ways in which the human mind makes decisions about behaviour, as well as new research that will give marketers the edge.
media, marketing, & effectiveness 2020
Our annual marketing effectiveness event is going online this year: Join us October 15th for an afternoon of marketing insights from a stellar collection of experts in their fields, from perennial favourite Peter Field to Jenni Romaniuk, lead author of How Brands Grow, Part 2. Free to attend, register now.
online talk with Mark Ritson
thinktv has partnered with egta and The Global TV Group to bring you an Online Talk where Mark will share valuable insights with an international group of advertising professionals.
common advanced advertising segments
thinktv member companies join forces to adopt a shared set of audience segments for advanced advertising on linear television.
the choice factory: behavioural science & effective advertising
thinktv presents: Richard Shotton & The Choice Factory | WEBINAR June 9th