Week of May 14th

‘Second screening’ makes ads more effective
Multi-tasking viewers improves the viewer’s chance of following up on a commercial by 75%, according to new research by MediaCom & ViewersLogic.

AdAge predicts the winning shows for the 2018-19 season 
Now that the American Upfronts have wrapped up, here’s AdAge’s round up of the new shows we’re looking forward to this fall.

Infographic: How Video on Demand and Time-Shifting Are Changing Television
“New research from the VAB shows that live TV is still king, with the majority of viewers watching their favourite programs live, rather OTT services”