5 keys to maximizing profit in tough times

5 keys to maximizing profit in tough times

These are challenging times for marketers – over the past couple of years we’ve seen supply shortages and rising inflation, not to mention the aftershocks of the COVID pandemic. Budgets are under pressure given economic uncertainty. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.

Join us November 7 as Les Binet, Group Head of Effectiveness at adam&eveDDB, takes us through five key factors to consider in order to optimize returns from your advertising investment:

  1. Growth prospects
  2. Profit margins
  3. Advertising costs
  4. Risk
  5. Advertising effectiveness


Group Head of Effectiveness, adam&eveDDB

Les Binet is Group Head of Effectiveness at adam&eveDDB and is recognized as an expert in econometrics. He has won more effectiveness awards than anyone else in the UK. In 2014, the IPA awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements. He is well known for his published works with fellow effectiveness expert Peter Field, including The Long & The Short of it, Media in Focus, and Effectiveness in Context.