media, marketing & effectiveness 2026
Back by popular demand, we are delighted to welcome Mark Ritson — one of the world’s most respected marketing strategists and a sought-after keynote speaker — to this year’s Media, Marketing & Effectiveness conference.
Designed for marketers and their agency partners, this event will deliver practical, evidence-based insights on what drives marketing effectiveness today — including key trends, strategic perspectives, and actionable guidance to optimize campaigns in the Canadian market.
The full agenda will be announced soon.
Scenes from 2025’s media, marketing & effectiveness event!
2026 speakers
MARK RITSON
A leading figure in the world of marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter
Full speaker list to follow.
2026’s media, marketing & effectiveness event is brought to you in part by MiniMBA
Become the best marketer you can be.
The MiniMBA in Marketing is an MBA-level programme built on the award-winning teaching of Mark Ritson. Designed for serious marketers, it distils the core principles of marketing into a rigorous, applied format that connects theory to commercial reality. Over 12 weeks, you sharpen how you think, plan and make decisions, replacing opinion and trend-chasing with disciplined, evidence-based marketing. The result isn’t vague inspiration; it’s clarity, confidence and a stronger strategic standard you can apply immediately inside your company.
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