media, marketing & effectiveness Vancouver

events

media, marketing & effectiveness Vancouver

thinktv is delighted to announce that Media, Marketing, & Effectiveness is heading west! Join us in Vancouver at the Fairmont Hotel Vancouver on November 21 for an afternoon of insightful speakers and networking.

 

Here’s a preview of what to expect:

  • “The Fundamentals of Planning”: Featured speaker Dan White – marketer, market researcher, and acclaimed author – will present highlights from his latest publication The Smart Advertising Book, an engaging and concise guide that provides insights, inspiration, and practical tips for delivering advertising that drives growth.
  • An overview of today’s TV and Video Landscape in Canada.
  • A presentation of Ad Nation, research developed with Ipsos Canada that explores the differences in media habits and advertising perceptions of industry professionals and ordinary Canadians – and how those differences impact our assumptions.
  • An update from Numeris: The latest in measurement and planning tools.
  • Profit Ability 2: The new business case for advertising from Thinkbox in the UK, will outline advertising’s financial impact by medium, showing how and why advertising is a profitable driver of business growth. This is the biggest econometric meta-analysis of the drivers of advertising effectiveness.

 

EVENT: 2:00pm – 5:00pm PST
(registration 1:30pm – 2:00pm PST)

RECEPTION: 5:00pm – 6:00pm PST

 

To register please request an invitation. Include the following in your request:

  • Subject line: MM&E Vancouver: Invitation request
  • Information required: first & last name, company name, and job title

request an invitation

featured speakers

DAN WHITE
marketer, market research, and acclaimed author

His career includes a decade as an insights professional, another as a brand advisor and a third as a Chief Marketing Officer.

Dan co-developed BRANDZ, the world’s biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies. As a brand and communications guru, he has advised famous, billion-dollar brands on how to thrive.

Today, Dan’s goal is to make the best marketing knowledge accessible to everyone. His four best-selling books, and hundreds of distinctive, hand-drawn visualizations have earned praise from luminaries in the marketing, advertising, and media industries.

 

RUPEN SHAH
head of client services, Thinkbox

Rupen has been with Thinkbox for 6 years and as Head of Client Services, he helps educate marketers by sharing research on all aspects of TV advertising. He is a trainer in the award-winning TV Masters training course and boasts over two decades of media agency experience.

 

More speakers to be announced soon.