media, marketing & effectiveness Vancouver
media, marketing & effectiveness Vancouver
Our Media, Marketing, & Effectiveness event in Vancouver was filled with practical research and actionable insights—thank you to everyone who attended!
The Fundamentals of Planning
Featured speaker Dan White—marketer, market researcher, and acclaimed author—presented highlights from his latest publication The Smart Advertising Book, an engaging and concise guide that provides insights, inspiration, and practical tips for delivering advertising that drives growth.
watch video & download presentation
Profit Ability 2: The New Business Case for Advertising
Rupen Shah presented the latest econometric research from Thinkbox: This meta-analysis of the drivers of advertising effectiveness outlines advertising’s financial impact by medium, showing how and why advertising is a profitable driver of business growth.
watch video & download presentation
TV and Video Landscape
An overview of today’s TV and Video Landscape in Canada was presented by Laura Baehr (thinktv).
Ad Nation
This research—developed with Ipsos Canada and presented by Laura Baehr (thinktv)—explores the differences in media habits and advertising perceptions of industry professionals and ordinary Canadians—and how those differences impact our assumptions.
Numeris and NLogic: Video Update
Courtney Heuvelmans (Numeris) and Jack Cales (NLogic) shared the latest in video measurement and planning tools.
watch Numeris video watch NLogic video
speakers
DAN WHITE
marketer, market research, and acclaimed author
His career includes a decade as an insights professional, another as a brand advisor and a third as a Chief Marketing Officer.
Dan co-developed BRANDZ, the world’s biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies. As a brand and communications guru, he has advised famous, billion-dollar brands on how to thrive.
Today, Dan’s goal is to make the best marketing knowledge accessible to everyone. His four best-selling books, and hundreds of distinctive, hand-drawn visualizations have earned praise from luminaries in the marketing, advertising, and media industries.
RUPEN SHAH
head of client services, Thinkbox
Rupen has been with Thinkbox for 6 years and as Head of Client Services, he helps educate marketers by sharing research on all aspects of TV advertising. He is a trainer in the award-winning TV Masters training course and boasts over two decades of media agency experience.
JACK CALES
account executive, NLogic
Jack’s passion for the Canadian broadcast industry dates back to his university years when writing the initial drafts of CHRY FM’s promise of performance. After 20+ years of digging deep into audience behaviours, Jack is still as passionate as ever, helping solve the challenges of the day for his varied client base from broadcasters, agencies, rep houses, and regulators to sports teams, sports leagues, content syndicators, and consultants.
Before joining Canada’s audience measurement service, Jack’s foundation in the business started at Telefilm Canada & the CBC.
COURTNEY HEUVELMANS
client solutions executive, Numeris
With almost 18 years’ experience in the media industry, Courtney brings a passion for uncovering audience trends and insights, sharing knowledge through education and building partnerships with Numeris clients across the country.
Prior to joining Numeris in 2013, Courtney’s first start in the industry was working at BC’s public broadcaster Knowledge Network.
LAURA BAEHR
VP Marketing, thinktv
Baehr is a senior marketing and broadcast executive with a passion for brands, television and advertising. Before joining thinktv Baehr held a number of senior positions at Corus Entertainment including VP Client Marketing, where she was responsible for leading integrated marketing solutions across all Corus networks, and VP Head of Networks, where she led the marketing and overall strategy of the Corus Kid and Family properties, including YTV, Treehouse, CMT and ABC Spark.
CATHERINE MACLEOD
president & CEO, thinktv
Since her appointment in April 2015, MacLeod has led the transformation of thinktv from an information bureau to an industry advocate for the power of television advertising to drive brand and business results.
Prior to thinktv, MacLeod was SVP, Specialty Channels at Bell Media where she was responsible for brand and programming strategies across all of Bell Media’s non-sports specialty & pay television channels and digital assets.