newsletter: power of tv: fall 2025 | report
March 31, 2026
The enduring power of TV in a fragmented media landscape
In an increasingly fragmented media landscape, TV remains the fastest path to scale, trust, and growth. As digital fragmentation continues to splinter audiences across platforms, devices, and formats, achieving effective reach has become more complex and expensive.
TV cuts through that complexity. It continues to deliver on three factors that matter for brand growth:
- Rapid national scale
- High-attention environments
- Trusted contexts that drive sales
The numbers tell a compelling story. Here are our top five reasons to advertise on TV:
- Your consumers are watching. Total TV commands the largest reach and dominates time spent with video, surpassing YouTube and the combined viewership of all streaming services.
- TV advertising drives profit. TV delivers one of the strongest ROIs and is the single largest contributor to advertising profit.
- Ads on TV are more memorable. Greater attention translates directly into stronger sales impact and lasting brand recall.
- TV is a brand-safe, premium environment. TV is the most trusted medium for video advertising, delivering human, third-party measured audiences in an environment advertisers can count on.
- TV works across the funnel. TV drives sales and traffic in the short term while building brands and driving demand over the long term.
Explore the full Power of TV report for an evidence-based look at how TV contributes to scale, profitability, and performance across the funnel.
