newsletter: spotlight on Quebec 2024 research
November 6, 2024
Quebec’s television market represents an exciting opportunity for brand growth and market penetration.
Here’s something remarkable: the top ten most-watched shows in Quebec are all produced within the province, with each drawing an impressive 1.5 million viewers per episode! This amazing viewer loyalty to local content creates a dream scenario for advertisers. Quebec’s TV landscape delivers efficient and effective reach and engagement for brands looking to connect with Canadians across all adult demographics.
It’s also important to remember that Quebec is a unique and vibrant market with its own distinct language, celebrated star system, and unique media consumption patterns.
Want to dive deeper into these fascinating Quebec market insights? We’ve got you! Download our latest Spotlight on Quebec report for a comprehensive look at media habits, and for an even more in-depth look at what makes the Quebec market so advantageous to advertisers, watch our Spotlight on Quebec webinar featuring Ipsos Canada’s insightful presentation: “The Quebec Difference: What it Means for Marketers.”