newsletter: videos available now! media, marketing & effectiveness Vancouver
December 4, 2024
Media, Marketing & Effectiveness: Vancouver Edition
We were delighted to host this year’s annual Media, Marketing & Effectiveness event in beautiful Vancouver! It was a great afternoon with informative and thought-provoking presentations and valuable networking opportunities, bringing together familiar faces and new connections.
We welcomed Dan White, an acclaimed author and marketer who brought his British charm and wit to the stage while sharing insights from his latest work, The Smart Advertising Book. Dan expertly walked us through some essential marketing principles, covering everything from advertising investment strategies to media selection and tips for creating effective video advertising.
Dan’s presentation resonated with attendees from across the marketing spectrum, with his signature illustrations making complex concepts accessible and memorable.
Not to be outdone, Rupen Shah, Head of Client Services at Thinkbox, also crossed the Atlantic to share their latest econometric research. Profit Ability 2, an extensive meta-analysis of advertising effectiveness drivers, confirms TV advertising’s remarkable impact, not just in long-term ROI but in short-term results and scale. The study also offers fascinating category-specific insights, demonstrating, for example, how Retail achieves the highest short-term ROI while Financial Services reaps its greatest business rewards over the long term.
While not every brand can undertake in-depth econometric analysis, this comprehensive research offers valuable lessons for organizations of all sizes.
Rupen also shared compelling findings from Thinkbox’s Context in Advertising research, highlighting how setting, mood, and people influence advertising effectiveness. One key finding: the living room is unmatched in advertising recall compared to viewing in other rooms of the house.
Be sure to check out the Fundamentals in Planning and Profit Ability 2 videos for all the insights.
And finally, it wouldn’t be a thinktv event if we didn’t talk about video measurement, so we encourage you to have a look at our latest TV Today fast facts presentation and Numeris & NLogic’s latest update—both can be found through the link below.
We look forward to seeing you at our next event.