tv & creative effectiveness – a western Canada presentation


If you missed the May 19 presentation “TV & Creative Effectiveness,” featuring thinktv’s Kathy Gardner and System1’s Jon Evans, watch* it here.

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* we had some technical difficulties with the recording of this webinar; please excuse our appearance



VP media insights, thinktv

Kathy is a veteran media executive with experience in television, radio, digital and research. Before joining thinktv, Kathy served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2002, Kathy was the Executive Vice-President, Media Director at Bates Canada.


chief marketing officer, System1 Group

An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.

Previous experience includes a short stint as CMO for Brewdog, Marketing Director at LRS leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.