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Watch three eye-opening perspectives on advertising effectiveness — and why embracing creative could be the key to unlocking the effectiveness advantage.
Full downloadable broadcast calendar for 2025-27 and 2026-28.
Published
January 20, 2018
Updated
November 11, 2025
Note-worthy articles about television, advertising, marketing, and more.
Covering topics from the evolving ad industry to media effectiveness in a multi-platform world, and the importance of creative.