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The television market in Quebec represents an exciting opportunity for brand growth and market penetration.
news & events
newsletter: the benefits and reality of moving to an adults 18+ demo
Adults 18+ is now the premier buying demographic in Canadian television advertising, aligning with demographic changes, audience trends, and the growth of Total TV.
lessons in marketing strategy: a discussion with eat your beets authors
On November 14, 2024, we had a lively discussion with four of the authors from Eat Your Beets. The book, an APG Canada initiative, is a collection of essays by Canada’s leading thinkers in brand, media, and strategy.
media, marketing & effectiveness Vancouver
Our Media, Marketing, & Effectiveness event in Vancouver was filled with practical research and actionable insights — thank you to everyone who attended!
newsletter: think tv creative is out of reach? think again.
Contrary to popular belief, TV advertising doesn’t have to break the bank. Canadian broadcasters offer a wide array of strategic and creative services allowing small and medium-sized brands to make a big splash on the big screen.