fast facts

A TV spot’s adstock—essentially its advertising effectiveness—grows the fastest and lasts the longest.

What’s the best way to get your brand noticed? An overview of Canadians’ attitudes towards advertising across a variety of media platforms.

Older adults represent a significant segment of the population—and an even bigger portion of the spending power. If you’re not targeting Adults 55-64, you’re leaving money on the table.

TV’s strength comes from its extensive reach, superior ability to attract attention, and it’s long-lasting impact on the consumer.

Advertising reach is fundamental to any media plan. Find out where Canadians are spending their time and why TV advertising provides the greatest opportunity to reach them.

French-speaking Canadians have a strong connection with TV. They watch more television, and spend less time with streaming services, than the average Canadian.

Want to know who is winning “the streaming wars”, what the reach is for the individual services, and—most importantly—how they compare to Total TV (linear TV + BVOD)? Get all the details in our latest TV & Streaming Viewership report.

When compared to other media, Canadians trust TV advertising most.

Find the answers to the most common Frequently Asked Questions (FAQ) about TV.

Despite changes in today’s evolving media landscape, TV continues to be the most effective advertising medium available to brands. Find the details behind TV’s winning formula in this short but informative deck.

Canadian news is not just great for Canadians, it’s great for advertisers: TV news programming has broad reach, is highly trusted, and is a proven vehicle for effective advertising.